It's Red Dots and Red Ribbons For Me

I think this is about the 4th or 5th year that I have been involved in the Helldorado Art Show and Auction.  It is really one of my favorite local shows at this point.  The art is amazing and so winning a ribbon there is really special.

I entered 4 pieces total and won a second place ribbon in the acrylic category on my painting, "Rise and Shine".  That piece also happened to be bid on and so I only brought home 3 pieces and this ribbon.  This piece was nearly the last painting I have completed.  I really wanted to enter it in my solo library show but didn't quite make the deadline.

The whole time I was painting this piece I struggled with it.  I had initially tired to paint a mottled background in blue but I struggled with that and especially with the foreground. It just didn't seem to work out the way I had it in my mind.   I loved how the rooster was progressing,  but I felt as if he was floating in the middle of the canvas and I didn't know what to do with his feet.  I was pretty sure I wanted a fence post with morning glories but things just didn't seem to be lining up right.  

The current and final background was actually my 3rd attempt of painting it over.  I'm so pleased that I just kept at it even though I felt that I might just scrape the whole piece.  I love the bright colors and the combination of detail and pop art together.  This will not be the last time I combine these two styles I am sure.  

In April I had taken this piece and entered it into the Clark County Fair and Rodeo in Logandale and I received a very positive response with it.  I actually won 2nd place in the show with it.  Of course the competition wasn't as stiff as it is with Helldorado.

  

Ribbons are wonderful, but art sales are the true compliment paid to an artist.  Well unless you win BEST OF SHOW ribbon.  I'm guess that ranks up there pretty high.  I will miss this piece, but I am happy he found a new home where someone appreciates him enough to pay their hard earned money for the privilege of hanging him on their walls.

Now even though I have sold the original painting, there is still prints and merchandise available that can be ordered with this image.  I personally turn most of my artwork into small prints (4 x 6, 5 x 7 or 8 x 10), 4 x 6 art magnets or stickers.  These are all available on my Etsy store.

Julie Townsend Studio on Etsy

I've included just a couple of images that shows just how great this image would look on products such as prints, book bags, sweatshirts, mugs, shower curtains or phone cases.  You can click this link and it will take you right to this image to place your order.  What a great gift for any "Rooster" lover on your list.

Julie Townsend Studio on Fine Art America

Etsy or Ebay....That is an Excellent Question????

Way back in 2010, when I had just begun to paint, I thought the thing for me to do was to open an Etsy Store.  I think I uploaded a total of 3 paintings, got a few page views and one comment and quickly I became disinterested in the whole thing. Frankly, the thought of paying $ .20 for each listing and the fact that poorly painted canvas pieces were not a good match for that platform.  Fast forward 6 years and today I'm chopping at the bit to get my artwork out there on Etsy. 

My artwork has changed a great deal and I feel that with these changes the pieces are much more suitable for an online marketing venue.  My illustrations and drawings are becoming more popular.  I have chosen Etsy along with FineArtAmerica.com, RedBubble.com and Zazzle.com as platforms to get my images out there.  Etsy is a bit different than the last three vendors I mentioned.  With FineArtAmerica, Redbubble and Zazzle I just upload my images and if that image is chosen by a customer to be added to some merchandise such as a pencil bag, pillow or a shirt, they handle the whole process and just mail me a commission check. This is pretty sweet way to make some money with just a little effort up front but so far I haven't made enough money to even blog about it.

Etsy is more like a real store that I am in control of.  I handle all the orders and inventory and I stand to make much more profit on each sale. It's constant work and needs weekly attention from me but I think it will be way more satisfying overall.   Again, like anything worth while, it takes time.  I understand very well that this isn't an overnight process but rather a slow building of a fan base.  

I am no Etsy expert so this past week to help my store performance I started to do some research. Why re-invent the wheel when there are some really successful stores out there who have all four wheels rolling at full speed?  I want to sell art prints, cards and magnets that feature my artwork.  So I found a store called Paper Llamas that had digital prints of baby animals along with a number of other subjects.  I checked their sales statistics and was very impressed that they had sold nearly 9500 sales since opening their store in 2011.  Compared to my 1 sale these guys are Etsy giants.  I noticed that I posted just a single high resolution image of my art while they often posted images that showed their work framed and matted hanging on the wall.  They sold their prints both individually and in groupings.  Having them framed and matted gives the buyer a chance to visualize the art nicely displayed on their own wall.  That was smart!

Yesterday, I set up a staging area and tried to get that same hung art feeling by adding a few Christmas props and a nice wooden frame.  I used the camera on my cell phone but for my effort I think I got a much better image to compliment my work and promote my listings.  My shop received 3 favorites just yesterday alone.  That is a good sign.

My titles were a disaster.  I thought they wanted the title of the artwork but I realized after studying this successful store that this is where I need to get creative and add as many searchable phrases as possible.  I just made the artwork title the first line in the description because the image is from an original piece of art that I have taken the time to give it a name I want to include that name in the listing, just not on the title line.

They also used a variation drop down menu that gave them the ability to offer different sizes and prices for their work.  Seeing this was like a light bulb going off in my head.  Why have a separate listing for a card, a magnet or a print when I could accomplish it all with one listing?  My store will forever be much tidier and easier to manage thanks to this light bulb moment. 

My goals for 2017 for my Etsy Store is 75 products in my inventory, 500 individual sales and 100 favorite rating for the store.  I am going to also give ebay a try and see if the potential for art sales is there also.  Some artists swear ebay is better than Etsy and so I need to figure this out for myself.  

As I learn from my experiences, I will be blogging about what I have found to be successful and what has worked for me.  To sell an original canvas painting for several hundred dollars is great and I surely appreciate those moments.  They just don't happen nearly enough.  I want to supplement our retirement income with art sales and perhaps even allow additional income to continue even when I am no longer able to create.  I want to never be tempted again to take an accounting or tax preparation job. 

I have come to the conclusion in my own art path that brick and mortar galleries can only do so much to get my work out there.  I have to take ownership of my own promotion and art destiny and those small sales, I believe will add up and surpass any sale of the original piece.  I am going to be building my business one greeting card, one magnet or one print at a time.

Here is the link to my Etsy Store if you are interested in checking it out.  Remember it's a work in progress and this progress has really just begun.

Here are some images I took yesterday for my Etsy Store listings:  

Seeing Red Spots

I LOVE RED DOTS!

I love seeing RED SPOTS!  No, it's not a rash or the chicken pox but rather they denote a sale of art and to me that is the ultimate goal as an artist.  The measurement that you are heading the right direction with you work.  If the public appreciates your style well enough to fork over their hard earned cash, then you know they love what they see.

Yesterday I was thrilled to received a phone call from one of the Boulder City Art Gallery where I have several of my works hanging.  I was told I had a man there that was very serious about my "Autumn Gold" piece and while I was on the phone he made the decision to go a head and buy it and have it shipped to him.  I'm not sure where he lives but I will try to find that information out.

The original may be gone now, but you can always order a beautiful print, a pillow or a greeting card of this painting or any of my other pieces at my FineArtAmerica.com site.  Here is the link if you are interested in checking it out.

Fine Art America- Autumn Gold Print

You can also visit my gallery at my website at julietownsendstudio.com to see this and  my other works.



What a great way to end 2014!  I'm looking forward to seeing what 2015 will bring!

"Autumn Gold"- 24 x 36 Original Acrylic - This piece won the 1st Place Visitor's Choice Award at the Lincoln County Art Show in Caliente, Nevada in 2013!  I even got an amazing trophy for this piece.

Don't Throw Away Your Revenue Potential....Rather Turn it into a THROW PILLOW

"Bluebird and Rose Hips" as a beautiful throw pillow

Did you know that even though you have sold the original artwork, you as the artist still owns the image?  If you don't take the time to get a high resolution photo of the piece, then your revenue potential for all your hard work is over.  For the last three years or so I have made sure that I get a good photo of each piece of original artwork I produce  I can then load it to my website and make it available for purchase there like my own brick and mortar gallery.  I also upload the image to a wonderful site that allows my image to be custom added to a number of items.  This is a wonderful way to continue having a revenue stream.

How many of you have an account with FINEARTAMERICA.com? I love this website. This week alone I have sold 1 print and 2 pillows. All I had to do was upload my images over a year a go and after that, they do all the work including mailing me a commission check.

It takes time and no way am I saying you are going to make lots of money but I find it a great way to have my work available to the public so they can order pillows, prints, greeting cards or phone cases. You set the profit you want to make. I include a link button on my website for each of my works that says "PRINTS" that allow anyone interested in my work to go straight over to my Fineartamerica page.

2015 is a great time to make your art promotion a goal. 

Here is my link to one of the pillows I sold this week.  Doesn't this painting as a pillow make a wonderful gift?

http://fineartamerica.com/products/bluebird-and-rose-hips-julie-townsend-throw-pillow-14-14.html

Most of my artwork is available at on my website at JulieTownsendStudio.com so click the link and check it out.  

mARkeTing is Almost as Important as Painting

Holding my framed copy of the magazine

mARkeTing 

....is almost as important as painting itself and every once in a while I have to ask myself am I doing everything I can to get myself out there.   This thought is more on my mind since it has been over 3 months since I have sold anything.  I found this article online and was pleased to see that most of the 16 suggestions I am already doing but a refresher never hurts.  http://rightbrainrockstar.com/general-advice/16-things-you-can-do-today-to-get-your-artwork-noticed/

Many of the artists I have grown to know in my two years of claiming to be one know very little about self promotion and frankly don't take advantage of the technology that is out there so besides this article I thought I would share some of the things I have done recently.

1.  BLOG, BLOG, BLOG AND BLOG!-  This isn't as hard as it sounds because as you can see I'm writing a blog right now and I like to write.  Even if you just post your most current painting to share or write a few lines about that art show you are going to it is getting out there.  I feel that it is important for people to identify with you as the artist on a personal level and blogging is the best way to do that.  Do you like your cat or dog?  Do you live near a tourist area?  Do you like old ghost towns?  Find something that will make you stand out and use that to BRAND yourself.  I try to blog several times a week and I check my blog statistics almost daily to see how many hits I have.

2.  Get a Website-  I love Weebly.com as I found it to be easy to use and I think it looks pretty professional for a free site.  My website is JulieTownsendStudio.com and I would love it if you want to browse my site and even ask me questions about it.  I check my statistics almost daily and so far my daily record for page hits has been 100 just a few weeks ago on July 19th.  Sometimes there are only 15 and other days I might see 75.  I don't know what makes the difference but I do know that on an average my page hits continue to climb and that is a VERY GOOD thing!  Eventually I believe that activity will generate sales for me.

3.  Join a Local Group- I joined the Vegas Artist Guild nearly 3 years ago and even served a year as their treasurer.  I made valuable friendships and have a number of opportunities to show my work that I wouldn't otherwise have.  If you want to be an artist, then you have to rub shoulders and elbows with artists (even if they are covered in paint and smell like turpentine).  I know have joined several other groups and they all have a number of opportunities.

4.  I have a FineArtAmerica.com account-  This is site that allows me to upload my images and then serves as a place that the public can order prints or cards with my images.  FineArtAmerica takes care of all the details and they send you a commission check each month for those sales.  I check my visitors to this site daily and browse the artwork that has just sold to get a feel for what is selling out there.

5.  Join a Co-op Gallery-  I have been a part of the City of The World Gallery in Las Vegas since January.  I rent a wall space and have about 15 pieces hanging there.  Each month the community has an art event called First Friday and this is a great chance to talk to the public about your work.  I get many compliments and positive comments and eventually that will equal sales.  I have to believe that.  There is no room for negative thoughts when it comes to marketing so don't get discouraged.

6.  Have FUN!  Don't paint just for sales but rather let the sales come from painting what you like.  I have to admit that I have been painting several smaller works (8x10) with the hope that a $50 price tag will be easier to sell over a large (24x36) piece that I'm asking $300 for.  I might like to paint large pieces better but my little chickens have been a blast to paint and they are so much faster to finish.

7. Find your Niche- If your art involves a specific location or industry then try to think of venues that aren't necessary art related but see if there is an interest. Get Creative and just jot down anything that comes to mind and then start researching who to contact.   I did that recently and it worked out very well for me.  I'm interested in Nevada Ghost Towns and so often I will paint something that is either a mining ruin or at least a desert scene.  I had painted a prospector panning for gold and decided I would actually contact the magazine, Gold Prospectors and low and behold they decided to do an article on my painting.  That article appeared in the Mar/April edition and generated a great deal of interest in my work.  Who would have thought.

Image of the page 1 of 2 in the Mar/April 2013 edition of Gold Prospectors

The Progression of a Painting

1st lesson-Acrylic layout of the composition

2nd lesson - Covering the canvas with the first layer of oils

3rd Lesson- Adding in the first layer of details to the background and placing the shadows in both the water and the snow

Lesson 4- Glazing the sun rays and adding depth to the background by including touches of lighter colors

Lesson 5- working on details of the branches and water reflections

Lesson 6- More glazing on the sun rays and working on the snow

Final Piece- "Fire and Ice" on 16 x 16 gallery wrapped canvas-

If you are interested in purchasing any giclee prints of this particular piece visit my Fine Art America site at:
 Julie Townsend-Fire and Ice

Can I Have Your Autograph?

WHY YES, I AM THE ARTIST FEATURED IN "GOLD PROSPECTOR MAGAZINE!"

Finally the magazine article has been published.  It was almost a year from the first contact, interview, second interview, photos sent to the final results and I can't wait to receive my complimentary copies of the magazine.

I knew the story was going to be in the March/April 2013 edition, and I have made a mental note that I needed to contact the writer to find out the details, but on Saturday I was out displaying my paintings in front of Wholefoods and I had a man come up and ask if I was the artist in the magazine article.  Now that was jaw dropping to me.  He even said he wished he had brought his copy with him so that I could autograph it for him.  Now I know this is a magazine that has a specific niche audience but I fit in that niche and while it isn't an art magazine who's to say that dusty old gold prospectors don't appreciate art.  I mean my husband is getting older, loves digging in the dirt for gold, he is often dusty and he at least acts as if he likes my paintings. 

It was an unlikely marketing avenue, but I decided to go for it when I wrote the letter last year introducing myself and sending them some examples of my art that focuses on the rich mining history of Nevada.  The worst that could happen was that they could have ignored me.  But that wasn't the case.  I received an email from a freelance writer within two days requesting an interview for the magazine. 

This has been an exciting week with the publishing of the article that showcases my love of painting Nevada.  I haven't seen the article yet, but this magazine has a circulation of 70,000 readers. Notice I typed 4, yes 4 zeros after that 7.    To top that off,  this weekend I sold 3 prints on Fine Art America, 2 of which were of "Dreams in Shades of Gold".  Finally, last night I received an email request from a lady in Michigan wanting to purchase my original.  Way exciting for a brand new artist like me.  You can be sure that as soon as I get my copy of the magazine, I will be adding the article to my website for all to read.

"Dreams in Shades of Gold"- SOLD

Just A Check for $1.00

Yesterday, I took the time to go through a pile of unopened junk mail that had been piling up on the table in my entryway. I was on a cleaning frenzy and felt a slight annoyance as I started flipping through each unopened envelope.  How many trees are wasted each year so that this junk mail can be delivered to clutter up my home?  I know I receive my fair share of it. In the pile, was the typical credit card offers, AARP membership information (now that I'm 50), and other assortments of the same old same old. I sometimes don't even open them because it isn't worth the risk of getting a paper cut,  but one envelope in the stack caught my eye. I had never seen this company send me anything before and so I immediately assumed that my contact information had been sold on a list recently.

I decided to rip open the flap to see what this was all about and was shocked to find a check for $1.00 made out to me. I stared at the information, trying to understand what this simple piece of paper really represented. Slowly, the full realization began to come into focus. The note section on the check stated "Fineartamerica.com payment" and of course it was made out to me. After a few moments passed, I realized that I must have sold a note card on the Fine Art America website and this was my profit from that sale.

I've seen many business that have a framed a one dollar bill hanging up behind their cash register. This always represents the first $1.00 made when the business opened and also is a reminder of the vision of many more dollars to come, when finally, all the sweat and hard work begins to pay off.

Now, I think I will cash this check, but I might just hang a photo of it up in my studio as a reminder that someday my dream of being a successful artist just might come true. Such a small thing, but someone in Brownsville, Texas liked my painting "Little Blue Bird" enough to spend $4.95 to buy a copy of it on a simple note card. I believe this is a small confirmation that I am slowly heading in the right direction and with focus and determination, this will be the first of many checks to come.

 You can check out my work at Fine Art America by following this link:
http://fineartamerica.com/profiles/julie-townsend.html