Wednesday, January 15, 2020

A Journey of Self Discovery



"Showing Your True Colors"- 12 x 24 Oil
I started thinking about painting again 10 years ago after I finished taking a beginning drawing class at the local community college.  I LOVED art in school and I had a natural talent for it but life was hectic raising 6 kids and so for 30 years I did nothing to foster or grow creativity in me.  I occasionally told people I could paint and draw but I don't think they believed me because I had so allowed life to choke out every speck of creativity in me. 

It was in 2013, I painted this 12 x 24 inch painting of what is supposed to be my hand holding a giant paintbrush.  My first ever art show was titled "Showing Your True Colors" and this piece was the piece I painted especially for the show.  It hangs now above the door of my studio as a reminder of how my life completely changed directions 8 years ago when I made the decision to leave the 8-5 workforce.

"Creative Finance"- Watercolor and Pen and Ink
After giving almost 30 years my life to one organization, I found myself in a place I no longer felt called to be in.   Rather than being my ministry, it had become a place of  stress and disappointment.   I was no longer happy to walk into my office each morning.   I dreaded the routine of bank reconciliations, dealing with payroll and account receivable, closing out month ends, preparing financial reports and most of all, board meetings. It was TIME! So I packed up my 10 key and the daily grind of  being a business administrator and eagerly traded it all for the opportunity to take up my paintbrush.

Here is an early piece that I called "Creative Finance" and it encapsulates the transition that had started in my life.  I did several other pieces pieces that I jokingly referred to as my "Confessions of a Recovery Accountant Series."

It took a while and lots of practice over the next few years to improve my skills and come into my own style but I'm so happy that I did.  I love creating art that makes others smile.  I feel God has called me to this new creative life and I give Him all the glory that I am able to follow this dream.

At first, I thought I really wanted to focus on landscape painting, so I became a student of  a number of artists on YouTube and online.  I also took a few lessons locally from an artist I really admired.  Taking lessons from others is important part of the process because you have to learn many basic painting techniques.  The real challenge as a emerging artist is to take those techniques you learn from others and turn them into your own style. It's all part of the journey to finding your unique artist identity. 

Fence Post Curiosity- 24 x 36 inch acrylic
In those early years, I did a great deal of hoping around painting a wide variety of subject matters from old prospectors to floral pieces but nothing quite seemed like a perfect fit for me.

It wasn't until around 2015 that I started thinking about my Missouri childhood.  I have many fond memories of growing up in rural America.  I missed the green and the peace and quite that living way out in the country brought.  It wasn't until I painted this piece (Fence Post Curiosity) that I realized that painting simple country scenes, especially those with farm animals in them not only brought me joy but also resulted in lots of smiles on the faces of those that viewed them. 

My series called "Down Country Roads" not only began to define my current style of art but that also helped me find a niche that I could passionately paint in. I call it WHIMSICAL FARMHOUSE.

I have always loved farmhouse style decorating and so painting farm life with a splash of humor was just down my alley or in my case, DOWN MY COUNTRY ROAD.  I am so blessed to be able to start to see success in something that I am loving to do.  Thanks to all that have purchased artwork from me in the past or that follow me on social media.  I SO APPRECIATE YOU helping me do something that I LOVE!  2020 is going to be an AWESOME year!

Here is my latest mini shelf sitter calf that I finished yesterday.  It is only 8 x 8 but that is 64 square inches of pure cuteness.  Next, I'm painting an adorable mini goat on my easel for today.















Friday, January 10, 2020

Springs of Continuous Income

The original 11 x 14" acrylic- "The Face of Mace"
One of my studio goals for last year was to step up my game when it came to my note cards and art reproductions sales. Every artist should want to continue the unending revenue stream that selling reproductions of your original art can give you.  Long after the original piece is gone, the potential of selling reproductions in the form of prints and cards continues and can be a substantial source of income.

So once I have the photo or scan of the completed artwork done, I will then pull the image into Photoshop where I create a file folder unique to that artwork title. This folder is where I will store the different variations of the image.

For reproductions,  I create a new document file that is 1 inch less then what I want the actual reproduction size to be.  For example, my main reproduction size that I offer is 8 x 10 inches matted to 11 x 14 inches.  I keep all my supplies in my inventory for this size.  It is easy to frame and is easy for me to ship.  So in Photoshop, I will create a new document that is 7 x 9 inches.  This insures that I will have at least a nice 1" border around all the sides.  Sometimes, depending on the original size of the artwork I might have a bit larger of a border than the 1" on either the sides or the top and bottom.  The goal is to keep the art proportionally correct and not stretch or distort it.  You want it to be as centered and as large of an image as will fit in the document size.  It is also okay to leave a little bit larger of a border on the bottom because this is where you will be signing and numbering the reproduction if applicable and writing the title of the piece using a pencil.

The printer is important but I think the paper is equally important.  I purchased a Canon Pixma Pro 100 printer to use as my main studio printer.  The ChromoLife Dye based ink isn't as archival as the pigment inks but it states that if stored in the right conditions (acid free and not in direct sunlight) the print can last up to 100 years.  That is good enough for me at this point in my artist journey. The price also doesn't break the bank and at the same time gives me the flexibility to print larger sized papers.  I'm happy and it has paid for itself several times over in the last 3 years.   

Example of my set of 4 printed goat cards
I started a journey last year to find my paper of preference.  For my notecards it is hands down the 60lb Polar Matte 7 x 10" scored card stock that you can purchase from Red River Paper Company.  The printed image comes out beautiful and I couldn't be more pleased with how professional my note cards look now.

Since Red River Paper Company also sells fine art papers I made the decision to order their Fine Art Base Kit for $7.95 so that I could try out several different paper options without investing large amounts of money to buy larger quantity of each.  Let me show you what I found with this little experiment I conducted using the same image file on all of the print outs.  My original goat painting titled "The Face of Mace".

I realize that you're not getting the best image here of my reproductions and you can feel the paper but I decided to share the results anyway and maybe you would then decided to do your own experiment.

Aurora Art White 285 @ $0.75 a sheet
Of the Red River Papers, I liked the printed results of the Aurora White Paper the best.  The per sheet cost of that paper was $ .75 each and so it wasn't too expensive and gave a nice crisp color and had a fine texture that made the print feel rich.














Epson Velvet Fine Art Paper- $1.19 per sheet






I also tried some of the papers I had on hand in my studio.  I had purchase an extra large Epson Fine Art Velvet paper several years ago that is actually turns out to be the most expensive option.  I cut it down to the 8.5 x 11 size and included it in the line up.  The end result was okay but I felt the colors were better represented on the less expensive papers I tried.  This paper came in at $1.19 per sheet.


Epson Premium Presentation Paper- $ .08 per sheet
Next, I tried a much less expensive option in what is actually a matte photo paper.  One by Canon  that is $4.99 for a pack of 50 sheets and the second was an Epson Premium Presentation Paper, which is priced $8.08 for 100 sheets.  Both papers turned out pretty comparable in quality and price I actually liked the Epson Presentation Paper the best.  The texture and weight of the paper wasn't as fine as the Red River paper but the color was very comparable.  After all these reproductions will wind up being framed and placed behind glass so to me the image and color are more important than the thickness of the paper.
Canon Matte Photo Paper- $ .09 per sheet


Of course this is just today and as I grow as an artist I will most likely change my opinion on this and even outsource my printing to the professionals but that isn't in the plan for now.  I started a journey to improve the quality of both my notecards and reproductions and I think I have done just that.  Maybe you are in the same stage as I am and I have helped you with a hint or two on how to improve your own art business.  I hope so.

By the way, if you like this adorable little goat print or if you would like to purchase a pack of cute goat cards just checkout my Etsy Shop.  I have all sorts of little creatures there that are sure to make you smile.





Thursday, January 9, 2020

Step Into the Light




My Studio Lighting Set Up- Very Complex
The foundation to creating sellable reproductions of your art and having that continued income source is the high resolution photo of the artwork.  I can't stress enough that you need to get a good picture or scan of your artwork before you ever put it on display or apply the sealing varnish coat.  Once the original is sold, it is all over.


I just recently purchased an electrical outlet remote so that I can turn the studio lighting on and off as I walk in and out of the studio. I think we purchased that at Home Depot but here is a link for the same thing on Amazon. (Electrical outlet remote control)

There are a number of good YouTube videos about taking photos of your artwork and these folks know a great deal more about the functioning of their cameras than I do.  We use our Canon EOS T2i  camera on a tripod to take photos of my paintings.  We photograph them indoors using equally spaced studio lights (Shown above in the first picture and are under $60 on Amazon) to reduce the chance of glare and shadows.  I have the lights attached in the both corners up near the ceiling of the far wall in my studio.   These studio lights also come in very handy when I am taking pictures of products for my Etsy Shop and also provide a nice bright light for me to paint with.  They have really become a great studio tool.


When I am take pictures of my smaller merchandise, I use a large sheet of foam core art board that I purchased at Hobby Lobby. (don't forget they have a 40% off coupon that you can use for every trip) I scored it down the center so it fold up and stores nicely when I'm not using it.  I use the camera on my iPhone X for these smaller product photos and then I pull them into the Photoshop Express app on my phone to crop, adjust lighting to make the white of the background really bright and add a watermark.   For the canvas art, we place the canvas on the white display grid you see here that is attached to the opposite wall of the studio.  My husband takes several shots of the artwork using different shutter speeds.  I pick the photo that has the highest resolution usually to be my original photo.  I hope that gives you some ideas for your own creative space.  Check out my artwork on my website at JulieTownsendStudio.com








Monday, January 6, 2020

It's 2020 and I'm Still Trying to Wrap My Head Around That


I'm sitting here with my new 2020 calendar and my weekly organizer and it has really just sinking in that we have made it to a new decade. I understand that some would correct me and say that this is actually the last year of the decade and that 2021 is actually the start of the next decade.  Either way, I'm excited for this year and what God has in store for this year for me personally as an artist.   

Some things that jump to mind immediately is that this is a leap year.  It is also here in the United States both a census year and a presidential election year.  Some exciting things as a nation to look forward to.  My second hobby/passion is genealogy and so I'm always happy to include myself and my family in the census data.  Maybe 100 years from now there will be someone excited to find me.

A new year is always so full of promise and new beginnings.  I had knee surgery on Jan 2nd and so I'm looking forward to becoming a bit more active this year.  I'm still in recovery right now so it's hard to tell if my steps will be pain free.  I sure hope so as I want this to be a year that I try get stronger. 

This year I want to be more organized in my studio and use my time to be more focused and productive.  I think many artists struggle with staying focused and I find myself wasting too much of the time that I could be creating or promoting my art. 

"Life on the Funny Farm"- 36 x 36 Acrylic
Let me end this blog with showing you the last two paintings of 2019.  I started the "Life on the Funny Farm" piece around Thanksgiving and worked on it for several weeks.  As you can see it is painted on a large 36" x 36" canvas and those take a while to do.  Also having 3 animals included in the piece adds to the complexity of the composition.  This piece is intended to be the focal piece for a solo show I'm going to be doing in March at the Boulder City Art Gallery.  I am their scheduled featured artist for that month.  I'm calling the show by the same title and will be painting a number of  smaller farmhouse style pieces to go along with that theme.

"Hogs and Kisses"- 11" x 14" Acrylic







The final painting for 2019 was this adorable pair of piglets that I'm calling "Hogs and Kisses".  The canvas measures 11" x 14" so it is just a sweet little piece that makes me smile every time I walk into my studio and see it. 









 Don't forget that I still have a few 2020 wall calendars available for purchase on my Etsy Shop.  These calendars feature my original artwork on each page and are sure to make you smile throughout the whole year.  Smiling is important to your health and I'm just trying to do my part to make 2020 the best year ever!

Here is the LINK:  https://www.etsy.com/JulieTownsendStudio/listing/759269551/2020-calendar-funny-art-calendar-planner?utm_source=Copy&utm_medium=ListingManager&utm_campaign=Share&utm_term=so.lmsm&share_time=1578329349462





Thursday, December 19, 2019

Starting out the New Year Right





I was recently reading an online article 10 easy things to start out your new year right.  A few of the items on the listed included (1) buy a plant, (2) buy a new pillow and (3) tell someone you love them.  Those ideas seem simple enough  and are probably excellent suggestions.   I think however that making a goal to smile more each day should be at the top of the list.  Smiling is good for the soul and I have just the thing to help you achieve that goal.



My first annual 2020 wall calendar, filled with my bright and humorous art, is guaranteed to bring a smile to your face.  The calendar is sturdy, well constructed and is 8.5 x 11 inches in size.  Each month features my original artwork.

I'm no hand model but I believe in using the resources that you have so here I am showing off the beautiful layout for the month of December.  It's a year of bunnies, mice and assorted farm animals.  You are going to love seeing this calendar hanging on your wall for the year and you will want to even matte and frame some of the pages.

You can order one of my calendars to give as a gift or to enjoy yourself simply by visiting my ETSY SHOP 2020 Calendar listing. 


SPOILER ALERT:  Here are a few of the artwork examples that you can expect to enjoy each month. 








Wednesday, December 18, 2019

Spreading Joy One Cowbell at a Time.


2 Custom Cowbells Completed and Sold
I have gotten where I write "Spreading Joy One Cowbell at a Time" on the outside of each shipping box as I send a bell off to it's new home.  This past week I have had the pleasure of designing 2 custom cowbell orders in time for Christmas gift giving.  I have a number of completed cowbells in my inventory but sometimes collectors have a strong idea on what they want on their bell.  So for just a small fee I do my best to create a bell they will love.  Here is the two from last week.  "A Fat Chef" bell and a "2 Calf Hereford" bell. 


I was a bit concerned because I've not tried to squeeze two calves onto one bell.  I was afraid that it would loose it's characteristic details of the sweet eyes and wet nose that I usually achieve on my cowbells.  Since adding 2 calves meant that I would have to paint them so much smaller.  I think it turned out really well and the collector was thrilled as it was a gift for her mother.  I just checked the USPS tracking on it and it is still in transit so now I've got fingers crossed it makes it to Beaumont, Alberta, Canada in time for Christmas.   It's got me thinking of the lyrics to the old song, "Please Mister Postman".  International mail just takes so much longer.

Also this past week I have been so pleased at how my paintings on slate have been received.  Each one has actually "SOLD" before I even had them finished. 

We love to spend some of our summer in Ely, Nevada and a couple of summers ago, while out exploring near the ghost town of Cherry Creek, Brad and I happened upon this large outcropping of slate .  The desert floor was covered with piles of colorful slate as you can see.  We picked out a small box of it and brought it home.  Here is a picture I took of the site, complete with the free range cattle welcoming committee checking us out.

To finish off each piece after I have painted it, I carefully select the distressed wood that we will use to mount the stone upon.  I try to keep visible as many unique flaws in the wood as possible to help with the whole rustic feel.  I must be doing something right, because I can't paint them fast enough.  I really like how I pieced together the buffalo out of two separate slate pieces.  Right now I have 4 pieces laying out together in my studio like a puzzle trying to decide exactly what I'm going to paint next.  Maybe another buffalo would be nice but those roosters are sure fun too.







Tuesday, October 22, 2019

What Country Kitchen is Without a Cast Iron Frying Pan?

I'm so excited about this new studio product that I am now offering.  Well, it's not exactly new I did paint a few last year but I feel that I have now brought it to it's full potential.

What is this "thing" that I am referring to?  My CAST IRON SKILLET ART of course.  A small piece of artwork, framed in a real 6.5 inch cast iron skillet.  It makes the perfect addition to any Farmhouse kitchen and now you can change out the artwork for the seasons or just to fit your mood. I even had recorded my first Studio Youtube video about them.   I told you I was excited.


Here is a quick snap shot of all the artwork I have painted in the past 2 weeks to go along with my skillet art.  I will be taking these all to the Pomegranate Festival in Logandale, Nevada on Nov 1st and 2nd.  I'm hopeful that these will turn out to be as popular as my cowbells.  

After the festival is over,  I will be adding both my available cowbells and skillets to my Website and Etsy Shops so that you can browse through the selection in plenty of time for your holiday shopping.


Farmhouse Art, Farm Art, Julie Townsend Studio
Here is the WHOLE BARNYARD FAMILY of skillet art pieces

Farmhouse Art, Farm Art, Julie Townsend Studio, Sheep, Pigs, Cows
Skillet art featuring sheep, cows and a pig


Farmhouse Art, Farm Art, Julie Townsend Studio, Goat Art, Cowbells
Goat Cowbell and Skillets

Farmhouse Art, Farm Art, Julie Townsend Studio, Cardinals, Cowbells
Cardinals galore- both cowbells and skillet art