Showing posts with label collector base. Show all posts
Showing posts with label collector base. Show all posts

Tuesday, March 17, 2015

There is Someone Watching You!

Standing in front of my piece called "Casting out the Darkness"


Yesterday, I was told on two separate occasions that my progress as an artist is inspiring to others and that my work, struggles and artistic journey is being monitored silently on Facebook.

One was by a dear friend that is in a real life struggle surviving colon cancer.  I gave her two extra long hugs and she asked me to remember her in my prayers.  During our embrace she shared with me that she loves seeing all my beautiful artwork and that she is watching my progress through my posts to Facebook.

I just find it fascinating the interaction that goes on social media.  When I was young girl, growing up in rural Central Missouri, I was an avid letter writer.  My allowance was often spent on buying postage stamps. I would walk that 1/2 mile up the gravel road to the highway daily in hopes that there would be a letter waiting for me in our mailbox.   It was a definite highlight in my day when I received a letter.  How times have changed, because here I am today, drinking my favorite McDonald's coffee and composing this blog post on my iPad while enjoying the free WiFi.  This blog potentially may be read by many individuals from around the world.  That is an exciting prospect in my mind and so I keep blogging.  What a tool social media and email has become. 

If you are an artist and you don't have a Facebook page dedicated to your work, a blog that journals what you are currently working on or a webpage that serves as your cyber gallery then you are really missing out on such an opportunity to build a fan base in which may someday turn into your collector base. 

Check out my website at JulieTownsendStudio.com


I wanted to share my message I received yesterday from a Facebook friend that lives in Washington state:



"You inspired me to try. I never knew you as "an artist" perhaps you always were and I just didn't know it, but you are always sharing your journey of learning, struggles and all, and I love your work and dedication. So just know, that you have inspired me to be brave and try something I Don't have much confidence while doing. That's a big thing for me. Usually I just stick to what I know and operate within those bounds. Thanks for the encouragement to go for something new. Now I only wish you were closer so I could take you up on art classes."

Thursday, April 24, 2014

I Only Need to Paint 1.53846154 Pieces a Week


These past few months or so I have been attempting to multi-task by switching back and forth using both my left and right sides of my brain. I took on a seasonal part-time job working as a tax professional for a well known corporation and continuing to paint as much as I can during my time off. It has been a challenge for sure and reminds me of the days when I worked full-time as an accountant and would try to spend a few hours in my studio each night when I wasn't too exhausted.

Well, I have been retired from full-time employment for a year and half and while I can't believe how quickly the time has flown by I have to consider if I have been as productive as I thought I would be.  After today I will be once again be unemployed and able to devote more time to my artistic journey.  

Recently, I've been greatly benefiting from an e-course that is being taught by successful Xanadu gallery owner and author, Jason Horejs.  This course is full of great and practical advice and this information is exactly what I need to get my artistic goals clearly defined and propels me towards my dreams.  

Mr. Horejs writes, "Having spent over 20 years in the gallery business, I’ve noticed a key common trait of financially successful artists: they are constantly in the studio, hard at work. I would describe these artists as productive and prolific.  The realities of the art market today are such, that in order to generate regular sales and establish a strong collector base for your work, you have to have significant inventory. To a certain degree it’s a numbers game. You have to have enough work available so that you can show the work in a variety of venues and get the work in front of enough people to reach the buyers. My research has shown that, on average, successful painters are creating nearly 80 pieces per year."

Okay...this probably goes back to the accountant and tax professional in me but I had to do the math on that.  80 pieces / 52 weeks = 1.53846154.  WOW!  That's a worthy goal and one I'm going to work to attain it.


An exciting side note this week as I work to build MY COLLECTOR BASE....I was so pleased that my piece, "Casting Out the Darkness" found a new home with a couple from Lake Havasu, Arizona.  When I spoke to the wife on the phone, She stated to me that she and her husband had seen the painting in January while it was hanging at the Boulder City Gallery and her husband just loved it.  So last week while she was here in Las Vegas for a seminar she contacted me and we made arrangements to meet up so that she could purchase the piece for her husband as a birthday gift.  Let's just say I was doing the happy dance right there in the parking lot of the Hilton Garden Inn!



SOLD-GOT TO LOVE THOSE RED DOTS!
24x24 Acrylic- "Casting Out the Darkness"