The Sound of 100 Cowbells

Something to Crow About

Can you believe we are approaching the end of the first month of 2019?  I mean most of us, if asked to put a date on something are still writing 2018 by force of habit.  How long does it take you to make that transition?  By now we have all probably settled into our new year routines and have more than likely already broken some of our New Years resolutions made in earnest just a few weeks earlier.

Rather than a resolution this year, I made the decision to embrace a “Word” that I want to define my 2019.  I wanted to choose just one word but a word that has significance when considered.  I have decided that my word for the year of 2019 is “Focus”.   Focus on my art business, focus on my health, focus on relationships and my walk with the Lord.  Focus is something I often find lacking in my life now that I am retired from the traditional workforce. I had a stressful, demanding job for years and when you have a career and face constant deadlines you must focus on the tasks.  I also kept notes and to do lists be it how sloppy they appeared they helped keep me focused.  Now that I am retired, I find myself sometimes struggling with creating the urgency to spend time in my studio.  There is no longer board meetings, inspections, audits, payroll or a million other things needing my attention, so staying FOCUSED at this time in my life has a new challenge to it.

There is also a real balance that I must maintain because I never want my art to become boring or a drudgery.  I don't want to loose the joy in creating but I must stay creating new art and plenty of it if I want to see growth in my bottom line.

#100- Cowbells Sold

Always Greener

Nothing ignites that creative fire for me like a few art sales and January has been on FIRE!  I have had the joy of parting with 4 original paintings and the sale of my 100th COWBELL.  What a month! What is amazing to me is that all of the 4 original art pieces that sold came from connections I have made directly or via Facebook and not from the assistance of a gallery.  Only the cowbell was sold with the aide of the Boulder City Art Gallery.  This is what I want to see.  I want to see more and more of my income generated from online or direct sales because after all, who better to promote me than me?

In closing, I just thought I would share a last look at each of the original paintings that I said farewell to in this month.

Morning Reflection

Edge of the Herd

Why Do I Blog?

Blogging Helps me Stay Focused

I was asked the other day "Why do I think blogging is important for an artist?" I immediately replied, "Accountability and Focus."  Without a doubt I need this creative outlet to keep me on task and to stay focused.  I have always found that in my life, that  I worked best if I had a deadline looming.  Be it housekeeping (guest arriving for the weekend), business/professional (Financial reports due for the monthly board meeting) or creatively (what am I doing this week that I can blog about).

Blogging is like having an online journal where you can be yourself and share whatever is important to you with the world.  The goal of course is to create a fan base and that is very important as an artist.  I use Blogger as my platform and have posted regularly for a number of years.  It is free and really not that difficult.

Having a blogging goal of a minimum of one post a week keeps me on my artist toes.  I'm always creating or digging for interesting and fresh topics that I will be able to write about.  Usually the topic for my Julie Townsend Studio blog is of course my own artwork or current project such as teaching my art students or talking about something I have learned.

Blogging Helps Keep Me Accountable

As an artist, blogging faithfully and consistently helps you create a connection between you and your fan base. I'm huge into social media and blogging is just one of many avenues I use as an artist to make connections.  Blogging is a great platform for you to tell your story and potential clients are more likely to seek you out and purchase your art if they know you and your story.  If you are at all like me, I don't care how boring my day has been, I always perk up if I'm asked about my favorite subject - MY ARTWORK. That is a blog post start.  All you have to do is show a quality picture of your work in progress, your studio, your reference photos or even a picture of your dog and then talk about what is your motivation for this piece.  Readers WILL find that interesting.




This past week I make the decision to  launch a second brand new blog that I am SO excited about called "Embrace Your Creative Side" and I can't wait to really get it going in 2017.  This will be a platform for me to focus my attentions on more than just my artwork.  I will be blogging about before and after projects that are focused on improving my home decorating skills, creative cooking and for sure getting my "Awesome Grandma Act Together".  I want to throw myself into craft and art projects that include my growing group of grandchildren.  With all their Blonde Curly Cuteness, this blog is sure to become a hit and just think of all the memories I will be making in their lives.

Be sure and check out my Website and my New Blog.

Putting A Little Action In Your Dreams

Well, it is that time of the year again.  You know the time that we all begin thinking about the new year that is too quickly approaching. It has been 2 years since I left the 8-5 workforce, so in my mind that marks 2 years that I have seriously been pursuing my art career.  I've managed to hit many of my early goals and targets but now I find in this current economy it very difficult to grow and really be successful.  It is a good time to evaluate your true motavation and ask yourself why do you DO art.  Is what you are doing a business or is it a hobby?  This is the first important question to consider.  If your art is simply an activity that you enjoy doing with no regards to the profitability of the activity then you are a hobbyist and there is nothing wrong with that.  I on the other hand want to measure my success by seeing my hard work and effort actually helping supplement our household income.  I want to end 2015 with a positive bottom line. The concept is a pretty simple one....I want to make money with my art.

So I have been considering some 2015 goals and doing some research artist goals in particular.  Today I actually began compiling a list.  If you are serious about your art being a business then you must focus on measurable goals.  You need to DREAM and DREAM BIG, but more importantly you must put ACTION to those dreams or they are really nothing more than fleeting daydreams. 

(1)MAKE $1000 A MONTH FROM MY ART-That is how my list starts.  I started my list by establishing a monthly profit amount that I would like to see me attain.  $1000 a month may seem small to many established and successful artists or it may seem completely out of the grasp of many that are struggling to get a sale.  I'm currently in that struggling category and so increasing my sales is certainly a priority in 2015.  

(2) REGULAR ART STUDENTS- A good revenue source that many artists can utilize is that of teaching.  Having students is a scary step because it feels like I need to have become an expert at painting in order to teach painting and that is so far from where I see myself.  I have been told that your art improves greatly as you begin to teach others so for 2015 I am hoping to find those that appreciate my style enough that they are willing to paint with me and pay me money for that privilege.  Having just 3 weekly student taking 2 hour lessons at $20 an hour gets me almost half way to my monthly income goal.   

(3) BECOME A LICENSED ARTIST- A second revenue source that I am going to start to focus on is getting my art licensed.  It feels a little like moving away from fine art, but there is money there if you work hard enough and I actually really enjoy sketching and painting in more of an illustrated style almost as much as painting a large landscape. Much of my weekly goals for 2015 will be focused on creating designs that can be licensed by companies and eventually provide a steady stream of revenue.  I joined a greeting card facebook group and I downloaded an excellent how-to book by Kate Harper.  I have also been reading some excellent articles on the subject.    

(4) FIND A CREATIVE ACCOUNTABILITY PARTNER- In my researching articles about artist goal setting, I noticed on several sites a common suggestion.  Find a friend that can be your creative accountability partner.  Someone that can weekly motivate you to keep your time and energies focused on attaining your goals.  It doesn't have to be another artist, but someone who has an equal drive to attain measurable goals that you can meet with or talk to and share everything you did that week to reach your goals.  I'm thinking of creating a private Facebook group just for that purpose.

(5) FIND GALLERY REPRESENTATION OUTSIDE OF LAS VEGAS- Gallery exposure is key and I want to expand my exposure outside my local area.  

I have a number of other goals listed and I won't bore you with all my ramblings, but I would close with encouraging you to a notebook and pencil and start your own 2015 business goals.  I would also love to hear from you about your plans or suggestions on how you reach your creative goals.

Paint Better- TAKE OFF YOUR ROSE COLORED GLASSES

I've started reading a book called "Fill Your Oil Paintings with Light and Color" by Kevin Macpherson and so far it is an informative read. His book starts out with several pages about the equipment of a well prepared painter and even explains how to clean your brushes.  Very practical advice for any want to be en plein air painter.

 Mr. Macpherson refers to colors as "NOTES" which I found very interesting.  Chapter one is titled "Seeing Color Accurately"  He states that "You must train your eye to see and simplify."  A color note is the combination of the Hue (name of the color), + Value (degree of grayness) + Chroma (intensity or lack of) =COLOR NOTE.  On page 19, the author tells us that "Our preconceived thoughts limit our sensitivity to seeing."

I have often realized this with my own painting because preconceived mental images of simple things like rock, grass, trees and clouds all impact my paintings and cause struggles in my attempts to paint more convincing landscapes.  It is like I spent most of my life "not really seeing" the nature around me.  My natural tendency is to paint my landscapes too uniform and rigid.  I have often mentioned my struggle with painting something as simple as rocks looking like smooth river rocks and my bushes being soldiers at attention.

I was chatting about some of these points with my husband over our morning ritual of McDonald's coffee and he made the comment about looking at the colors out of focus.  I was pretty shocked at his intuition when I flipped the page to page 21 titled, "A Colorful World out of Focus".  Mr. Mcpaherson actually suggests taking off your glasses so that you are focused on the COLOR rather than the image.  He even talks about and gives examples of entire paintings he did without the aid of his glasses.  What a concept!