Friday, October 7, 2022

I Think I am Ready

My first product launch and it is tonight


 I'm up early this morning and I'm feeling a mixture of excitement and nervousness.  I'm most definitely stepping out of my comfort zone and into the the camera zone.  I know this is my next step to growing my audience and I'm just determined to take it. 

Tonight, I will be hosting my first every FB product launch with my new Christmas on the Farm collection.  It has been so hard on me not to show off these 6 new cute Christmas designs but finally, the wait is over.  My daughter-in-law is coming to help me so I don't get too flustered trying to do all those things at the same time.  It should be fun and I just need to remember that I'm talking to my Facebook friends.

I hope to see you there.  


Thursday, May 19, 2022

Do You Call them Rain Boots or Galoshes?

 

Do you remember wearing galoshes as a child?  Maybe you call them rain boots, mud boots or rubber boots.  I have a strong memory of me wearing mine.  I was maybe in the 1st grade and it was actually a whole set.  There was the boots, a rain coat and an umbrella.  They were all matching, red with little yellow flowers.  I wish I had a picture of me wearing it.  My brother had a yellow set and we would have to wear them to keep us dry on what I remember was a long walk to school in Richland, Missouri.  

No real need for any rain gear here in Las Vegas.  If it is actually raining outside you can't find your umbrella if you own one because it was so many months ago that you last used it you will have forgotten where you put it.  I also don't own a winter coat.  Sweaters and jackets are usually enough to just go from the car to where ever it is you are going.  

I looked this up the other night and wasn't really surprised to learn that Las Vegas is the driest city in America.  It makes sense because It hardly ever rains here.  The weather forecast is always "HOT AND SUNNY".  The statistics I saw said that it rains on an average of 26 days per year.   They must be counting every sprinkle that falls on the west side of the valley.  Did you know that our average rainfall per year is only 4.2 inches?  The Las Vegas valley is home to over over 2 million residents and let's not forget the 42 million tourists that drop in each year. Water is a pretty big deal. 

Oh and did I mention we are in a horrible drought?  It's been going on for over 10 years and the west is in trouble.  The rivers and lakes are drying up.  Our own Lake Mead is at it's lowest level since it was created.  So many states depend on Lake Mead it is scary.  I think about this every time I turn my faucet on.

I've lived here for 44 years and have seen lots of flooding and desert rainstorms during that time.  Many summers we would have what they call monsoon weather and you would see the rain clouds rolling into the valley every afternoon.  The funny thing is that it can be washing cars away on one side of the valley and be as dry as a bone on the other.  The streets are covered in months of oil residue and so when you add a little water to that watch out.  Driving here in Las Vegas in the rain is a real hazard.  No one slows down and there are just tons of accidents.

The flooding used to be so bad back in the 80's.  We might get just a fraction of an inch of rain fall but the streets would have rivers flowing down them.  The local governments have done a really good job creating detention basins to hold the flood water and a vast network of flood channels so that water runs underground until it gets to the washes and on to Lake Mead.  

Mud isn't much of an issue either like I remember growing up in Missouri.  The ground is so dry that it soaks it up immediately.  Not to mention that everywhere you might need to go is paved in cement or asphalt.

It has only snowed a handful of times in all the years I have lived here.  It is truly an event when it does.  The town comes to a halt and everyone is outside trying to make a snowman in the skiff of snow that has fallen in their yards.  

All this to segue into writing about my newest art series.  I'm calling it "Rainy Day Critters" and so far I've just got one piece finished but because I had so much fun drawing this one I'm calling it a collection.  I already have the idea in my head for my next drawing.  

Isn't this cow just the cutest thing ever?  I'm so happy how she turned out.  I drew this digitally using my iPad, Apple pencil and the drawing app Procreate.  

If you would like a print or a note card of this piece, it is now available for purchase on my website store - Cow in Galoshes


Sunday, May 8, 2022

Sweetness and Sugary Delights

https://drive.google.com/uc?export=view&id=18h7bMV-7G5LcCDJ6i92ZMvd1t5SReZiI
Have been the focus of my drawing attention this week.  I feel I must include a favorite candy bar or two.  What is your favorite candy? What candy is connected to your fond childhood memories? 

 My grandmother often would have a "Sugar Daddy'' sucker in the drawer for each of us when we would come to visit.  Those kept you occupied for such a long time.  Their long thin slab of caramel would take forever to consume.  I haven't seen a Sugar Daddy sucker for years but I guess they are still a thing and are now part of the Tootsie Roll family.

Another candy that was a favorite of my grandmothers was "Whoopers".  She loved those little chocolate balls and always had a dish of them on her coffee table when I got older.  I knew they would have to be one of the first candies for me to draw.  Now, I'm thinking my sweet tooth might need an Almond Joy or a German chocolate cupcake.






Why Did I Wait SO LONG

I have wanted a dedicated shipping label printer for the longest time.  I just kept telling myself I hadn't reached that level and after all I was certainly able to stand up and switch printing paper for 4 x 6 labels in my Epson printer.  I mean it is only a little extra work but you would hear me scream in frustration when I would realize that I had forgotten to put the paper back in and I had wasted expensive label paper.  

It was just a few months ago that I decided to finally invest in a label printer for my business.  There are so many options and while price is a consideration I also wanted something that had very good reviews.  After spending some time researching, I made the plunge and purchased this model of label printer.  It's a thermal printer so no more printer ink, printing on labels by mistake and I can get my shipping labels free from UPS. I always compare shipping carrier rates using Pirateship.com and sometimes I do ship packages using UPS when they are less expensive than USPS  

Everyday when I print out my shipping labels I say to myself, "Why did I wait so long?".  The printing of the labels is lightening fast, the labels stick so much better than the inkjet labels I used to use and I'm not wasting supplies.  It may have cost me $120 but it has saved me time and lots of frustrations.  My advise to every small business owner, "Stop putting it off and buy yourself the equipment you need to grow your small business."

My Studio Equipment Recommendations



Friday, February 18, 2022

Branding and Recycled Shipping Boxes


Yesterday, I was making an attempt to pull off shipping and hazard labels off several recycled shipping boxes that I have received in the past from Amazon.  It was very tough going and the labels were winning.  This frustrations got me thinking last night about a solution and I thought I would share that with you.

First you might ask, "Why not just buy cardboard boxes for my Etsy business?"   I would agree with you if I were shipping out large quantities of boxes each week.  Most of my sales fit into one of the 3 sizes of rigid shipping envelopes and 2 sizes of 1st class mail envelopes.  In 2021, I made it a focus to up my branding efforts when I ship out art prints, cards stickers, recipe cards and other inventory that are rather flat.  Check out all my cute art on my ETSY SHOP - JULIE TOWNSEND STUDIO

* I hand write a small message on the outside of each envelope

* I print cute stickers to have on hand to decorate

* I stamp my own wrapping paper using rolls of painters paper that you can buy at the hardware store

* I cut tiny confetti pieces of my original artwork with my Cricut just to give that extra WOW factor

I have this part well covered and receive positive reviews that specifically mention these little efforts.  5 star ratings is what it is all about!

I just can't at this point buy boxes when they are arriving almost daily at my door.  I break down the smaller boxes or the ones I feel would fit my smaller canvases in and store them in my inventory room.  I even roll up all the brown packing paper and some of the bubble wrap to add to my shipping supplies.  Here I would like to say that I would use the word FRUGAL to describe myself but my kids would tell you that I was CHEAP,

SOLUTION:  I decided to design a full sheet sticker that actually looks like cardboard.  I don't want to wrap the whole box and the Post Office doesn't want you to use shipping paper anymore.  Besides, I have never been good at wrapping boxes!  I then added faint graphic images to make the stickers pretty.  I came up with 3.  The first design is using farm animals of course.  I have to go back and make sure but I think each of these farm animals came from a public domain site and are free to use and since I'm not selling these, I'm good to add them to my sticker.  2nd design was a pattern of flying bees that I downloaded off Pixabay.com and finally, the 3rd design is actually my little bees and doodlebird drawings.  They are all so cute and now I have chooses when covering up nasty shipping labels.

STUDIO PRINTERS - I might make a mention about printer ink here and I get asked often about my printers.   I have 3 printers in my studio - 1.  Canon Pixma Pro 100 (I use this for all my art prints and is expensive to use)  2.  HP 8035 (This one prints cards, stickers and other small items.  Quality is okay and I have it set up on the HPInstaink program for 500 copies a month $18.99)  The ink cartridges are sent to me automatically and are included in the monthly fee.  For a business I think this is a good choice.  My last printer 3. Epson ET 2650 is an Ecotank printer that I purchased probably 5 years ago from Sam's Club.  It came with bottles of ink at that time and I purchased an extra set of ink refills and if you can believe it,  I STILL HAVE INK.  I'm getting ready to pour the last of each bottle into my printer soon.  The print quality is not art level by any means but for all the household printing, packing slips, shipping labels and now these shipping stickers, it's as if I'm printing free. It's the perfect printer for just this type of label printing. I do have to run the print head cleaning utility pretty often but it has been a good investment.

I promise this is the last thing I'm going to mention today about my CHEAP branding efforts.  I just ordered some rolls of brown packing tape that will fit on my tape roller so that I can even cover up the Amazon logo tape and more tape never is a bad thing when it comes to shipping.  I'll let you know how that works.




Wednesday, January 5, 2022

Spring is on My Mind

2021 is now gone and along with the completion of all the holiday preparations and stresses.  Well, that is unless you are now trying to pay off all the additional credit card charges you incurred for unbudgeted gift buying.  If that is stressing you out then let me recommend you start out this year following financial advisor Dave Ramsey.  What better New Year's resolution than to start with baby steps and begin working to create a solid financial plan for you and your family?  This has nothing whatsoever to do with art but being debt free is something I am passionate about.

Please forgive me for rambling this morning and let me get to my initial point.  I brought up the topic of spring so I can segue into introducing my first art drawing for 2022.  I'm calling it "A Taste of Spring" and by now I would imagine most of us are tired of the cold and snow.  We long for spring.  This piece is just so adorable that I had to show it off.  I can almost feel the warm fragrant breezes of spring when I look at this funny cow.  It's a perfect piece of art to brighten up a room, give as a gift or send as a note card.  I'm sure she will bring a smile to your face because she sure does on mine.

This print is available on both my Etsy Shops in 4 easy to frame sizes.  There are also note cards and magnets available.  Let me give you the link so you can stop in and browse around.  I have tons of cute critters just waiting to meet you.


A TASTE OF SPRING - Julie Townsend Studio Etsy

A TASTE OF SPRING - TownCoStudios Etsy Shop  (downloadable files to print yourself and other gift items)