I'm Seeing RED!...but RED is GOOD Thing!

Oh how I love blogging about RED DOTS- Their presence on a painting signifies that the art piece has been sold and is not longer available as an original.  Some lucky collector has picked your work over a gallery full of beautiful and skilled pieces.  Oh yes, RED DOTS can be in many cases more thrilling than winning large ribbons in juried art shows.

"Great Horned Owl"- 10 x 20 original acrylic

I am just pretty excited today after finding out that my most recent painting "Great Horned Owl" just sold at the Boulder City Art Gallery this afternoon.  Selling art is confirmation that as an artist, I am heading in the right direction with my art.  With each sale, I am encouraged, even when there are times that doubts and insecurities creep in.  That simple commerce transaction between the gallery, the collector and myself brings with it energy.  Energy to get back in that studio and CREATE more art with added purpose and passion!  

My recent disappointment caused by scammers (more details about this story can be found on my September 1st blog  post) is not going to get me down. I didn't fall for their schemes and while I was sad that I didn't make that first website sale, I am greatly encouraged today. There are people out there that appreciate my work enough to want it to spend their hard earned money in order to hang my paintings in their homes and offices.


If you would like, please consider checking out my entire gallery of work at Julie Townsend Studio.  I would love to have you stop by and leave me a comment to let me know you were there.







This week I also stayed pretty busy in my studio restocking my inventory of greeting cards.  I had gotten a little low on some of my designs and I just love having a nice selection to choose from to use as give away gifts to friends or for marketing purposes.  I probably put together over 50 cards yesterday and am waiting for more cellophane bags to be delivered to finish them up.  Then I can start work on updating magnet inventory next.

I'm putting this year's investment of my Canon Pixma Pro-100 to work.  I love that printer!

Here are just a few of the cards I put together yesterday.




Finally, this past week we celebrated two granddaughter birthdays.  I have for several years now tried to draw each grandchild a special drawing on their birthday that I'm hoping will be a treasured item for them in years to come.  Nothing too complicated but something from their year that they can recognize.  These are the two drawings I came up with for my little September girls, Katherine (4) and Jenna (2).  Brad and I are soon to welcome grandchild number 8 into our expanding family and so I have plenty of work a head of me.

           

A Herd of Crippled Turtles

Just like a Herd of Crippled Turtles

Yesterday, as I was surfing my Facebook account I came across a post from Ree Drummond (The Pioneer Woman) had just posted a picture of some burnt toast. When I realized that this picture of "Burnt Toast" had over 1500 shares my mouth dropped.  I just shook my head and thought about the fact that if I posted a picture of some toast that I had burnt,  I might expect a snide comment or two from one or more of my kids, but that would be the extent of my viral TOAST POST.  Of course I haven't published a cookbook or host a cooking show but the fact here is that some people have achieved a level of internet presence that brings them recognition and a following.

Probably one of the hardest parts of becoming a successful artist is the aspect of self promotion.  Now other artist may disagree with me but it has been my experience that many artist do an insufficient job in this department, if they do anything at all with marketing, branding and promotion.  We have all heard the story of the Turtle and the Hare.  We learned as small children, that steady progress towards your the goal is what you want or you will quickly become discouraged or distracted if your expectations for your success are not paced and planned.  It has been my experience that often many artists are like hanging with a group of crippled turtles.  I mean if they are making any type progress towards a goal, it's so slow that you can't see any measurable difference in their success.  They are crippled by their insecurities and not wanting to talk about themselves.  They can be so creative minded that there isn't an ounce of business sense rolling around in their heads.  They are all grouped together just waiting for some miracle from heaven or a gallery owner or a collector to discover them and push them into the spotlight. They have no website, blog or social media presence.  They acknowledge that they need to do this but that is about as far as it goes.  There isn't any MAGIC formula, only HARD WORK!

You may have a fabulous product but unless you are out their always pushing yourself and your art then your chances of ever breaking out from the pack of other qualified and talented artists are about as good as being struck by lightening while witnessing a grand slam at the final game of a World Series.  Surround yourself with positive examples and do your research.

I have been an active artist in a co-op art gallery in the heart of the Las Vegas Art District for almost 3 years now and during that time I have seen a wide variety of very talented artists come and go.  The excitement they have as they are hanging their art on the wall for the first time is usually soon distinguished after just a couple of months of no sales.  Their work, while lovely is non-labeled, hanging in ill-suited frames, if framed at all and no where on the wall can you find their name.  They don't show up for events or try to engage the public if they are present.  Understand that I didn't do all these things at the beginning either but have gradually learned that all are very important.  Some artist can sell their work on their skills alone, but most of us have to sell ourselves first and build a relationship with a potential collector.  The art buyer wants to feel as if they have a personal connection to me as the artist.  They want to know my STORY behind the artwork before they make that decision to buy and it is my job to give them that.

My sales are not where I want them to be but they have doubled in 2015.  With God's help, 2016 has my name all over it...and I'm ready to greet you when you walk into the City of the World Gallery at 1229 S. Casino Center on a First Friday.  My name is hanging on a banner above my work and I my bio, complete with a picture of me is hanging on the wall.  There is also a stack of colorful business cards sitting prominently on the wall waiting for you to just pick one up.

Leave me a comment because I would love to hear any SECRETS to marketing success that you want to share with us STARVING ARTISTS. (At least I have more than BURNT TOAST to eat!)  Check out my website at Julie Townsend Studio.  Follow me on Facebook, Twitter or Instagram.

Sometimes it's CHICKENS and Sometimes it's FEATHERS

A hard reality that I'm certain that most artists have faced is that unless you are independently wealthy most of us actually want to sell our work....Probably so that we can buy more paints and a couple more canvases.  I hear artists talk about "The Good Old Days" before the economy failure and collapse, when there were collectors out there that actually paid money for your artwork.  Unfortunately, during that time period I was busy pushing a 10-key and was stacked up to my eyeballs with paperwork, working as the business administrator for a large private Christian school and church.  Painting was a far distant memory and the dream of being an artist was pushed so far down in my heart that I really didn't even give it serious consideration.

That all changed a couple of years ago when I decided to finally take that drawing class at the local community college.  For years I attended college classes there and online with University of Phoenix but each class always consisted of either being business or accounting related and it wasn't until I had gotten my BSBA did I even think I could take a "FUN" class.  With drawing 101 under my belt, I decided to give some online painting lessons a try so that I could try to resurrect that skill that I had so long let lie dormant. I went through the 12-week landscape lessons presented by Tim Gagnon (timgagnonstudio.com) and my excitement and confidence was reignited and the past three years are history.

So I have been retired from my "day" job for 6 months and now I'm painting full-time.  I've sold a couple of things this year but like all the other artists I know, I want to sell much more.  So I have my work hanging in a little co-op gallery in town and have packed up my "inventory" and hauled it out to a number of art shows.  I've created a nice website and paint almost daily.  I've decided that I'm going to offer smaller pieces that I can produce in less time and hopefully sell in a price range that will entice potential buyers to dig into their wallets.

Yesterday, even though I prefer to paint much larger, I created my first 8x10 masterpiece that I spent about an hour painting.  I chose chickens as the subject matter because I have witnessed the reaction that my fellow artist and friend Anna Norris got from the public when they saw her "Rainbow Roosters".  annanorrisfineart.blogspot.com  So I'm going to be offering 8x10's for about $50 instead of my normal price range of $150-$300.  This piece I think I'm going to call "Chicken Little" and it will be the first of a number of smaller pieces I'm going to paint in the next few months.  I hope you enjoy.

"Chicken Little"- 8x10 Original Oil

Selling Art Out of My Trunk

Selling my art is something that I have not yet gained much experience at.  Yesterday my experienced selling my first commission piece struck me just a bit on the funny side. It has been my experience that strangers selling things out of the truck of their car in public parking lots are usually up to NO GOOD.  You should be wary no matter how good the deal seems but here I was, meeting two strange guys in the parking lot of the local Hobby Lobby while I was out prom dress shopping for my niece.  The exchange of cash for my painting was to take place at noon. The whole transaction felt a bit strange but all went well.  They loved my piece that I called "Trail of Dreams" and I loved that I had sold another painting this year.

Hey Kid!  Come here!  You want to buy some art?

24 x 36 "Trail of Dreams"- SOLD

A Year Of Firsts For Me

This may be my 51st year on this planet, but it is one marked by many firsts and yesterday was no exception.
1.  I retired from my position as Business Administrator of 27 years.
2.  More than doubled the number of individuals that call me "Grandma" after the birth of my 3 new adorable grandbabies.   Sept, Nov and Jan saw the Townsend Clan greatly multiply and if you have the joy of being a grandparent, you know just how exciting that can be.


These are personal changes but I have also experienced a complete career change.  It has always been my childhood dream to someday be considered and "Artist".  Now that I have time to pursue my passion I am seeing a number of exciting new developments in 2013 already.

1.  My art is hanging in a small co-op gallery down in the heart of the Las Vegas art district.  It's just a tiny wall, but it is a start to have my work publically displayed on a regular basis

2.  This past month saw the publication of the magazine article in Gold Prospectors Magazine that featured my love of painting Nevada and it's rich mining history.

3.  March also saw me selling my first piece of original work and 2 prints (thanks to the exposure that the magazine article provided) to STRANGERS.  Collectors unknown to me and are spending their hard earned money because they like my painting rather than buying it because they know me.

"Dreams in Shades of Gold" packed up and ready to ship off to a new home.

4.  It is only the 2nd day of April and I'm sitting here considering another first.  I have been contacted by a company in California that specializes in mining equipment to paint an original piece that they want to hang in their store and also use as the image on their business cards.  They have offered to allow me to add my website address to the cards for self promotion.  This is what I think you call a "Commission".  My FIRST!



You know when I turned 50, I thought that was a really BIG deal.  Who would know that being 51 would be SO much more exciting!