Puppy Love x 2

This week marked an exciting event for me.  I received my very first Etsy commission request and I am beyond thrilled.  Etsy is an online marketplace that I really want to be part of for a while now and maybe this will be the start of some regular orders.  Building a reputation with customer satisfaction is critical to your success and I need to get a number of 5 star reviews under my belt.

I was contacted by a potential customer asking if I could change the composition my sketch of my granddaughter and her very large doberman to include her 2 little nieces, ages 4 & 6. Her brother had just purchased a doberman puppy and she thought this would be a perfect gift.   A few messages back and forth and I had several photos of the girls to use and a reference.  We agreed upon a price and I went in a created a special variation button to included customization.  To my joy she paid the price and placed the order right away.

After a super busy weekend, I was able to start working on it Monday evening.  Total drawing time was probably 3 hours I think.  Using several references photos of my 4 year old granddaughter I was able to combine them into what I think is a solid composition.  The challenge came in when I found out their doberman puppy doesn't have his tail docked or his ears cropped.  Finding a photo of the backside of a doberman to see the detail of the tail wasn't easy.  Actually, I never found a true backside view but I think I didn't do too bad of a job here.

The original drawing is much brighter and those pink sweaters just pop off the paper.  I have to figure out how to get a better scan of my drawings so the colors look more true.  Right now when I am working with a print of one of my drawings I usually grab the color pencils and my black pen and quickly go over some of the areas to brighten them.  I like the idea they are hand embellished but I have so much still to learn when it comes to the technical side of producing reproductions.

All that is left to do is to matte the drawing and get it packaged up for shipment.  This actually represents a new first for me too.  This package is being shipped international because the buyer lives in Douro Dummer, Ontario.  I looked that up and that town is sitting right on the border of the US and Canada but it is still international shipping so my usual USPS Standard Rate Shipping boxes won't work.  Yesterday just happened to be "trash" day and I was able to find several boxes that appear to be the right size that I can use to ship.  As I get busier with my shipping, I will have to find a good source of small shipping boxes that fit the dimensions of my artwork.

This image will soon be available as cards and magnets on my Etsy Store.  If you want to check out my artwork you can go to my website gallery at Julie Townsend Studio Gallery.  Let me know what you think because I would love to hear from you.

You can also visit my Etsy Store if you are interested in this image in a small print, magnet or greeting card at: Julie Townsend Studio on Etsy

Etsy or Ebay....That is an Excellent Question????

Way back in 2010, when I had just begun to paint, I thought the thing for me to do was to open an Etsy Store.  I think I uploaded a total of 3 paintings, got a few page views and one comment and quickly I became disinterested in the whole thing. Frankly, the thought of paying $ .20 for each listing and the fact that poorly painted canvas pieces were not a good match for that platform.  Fast forward 6 years and today I'm chopping at the bit to get my artwork out there on Etsy. 

My artwork has changed a great deal and I feel that with these changes the pieces are much more suitable for an online marketing venue.  My illustrations and drawings are becoming more popular.  I have chosen Etsy along with FineArtAmerica.com, RedBubble.com and Zazzle.com as platforms to get my images out there.  Etsy is a bit different than the last three vendors I mentioned.  With FineArtAmerica, Redbubble and Zazzle I just upload my images and if that image is chosen by a customer to be added to some merchandise such as a pencil bag, pillow or a shirt, they handle the whole process and just mail me a commission check. This is pretty sweet way to make some money with just a little effort up front but so far I haven't made enough money to even blog about it.

Etsy is more like a real store that I am in control of.  I handle all the orders and inventory and I stand to make much more profit on each sale. It's constant work and needs weekly attention from me but I think it will be way more satisfying overall.   Again, like anything worth while, it takes time.  I understand very well that this isn't an overnight process but rather a slow building of a fan base.  

I am no Etsy expert so this past week to help my store performance I started to do some research. Why re-invent the wheel when there are some really successful stores out there who have all four wheels rolling at full speed?  I want to sell art prints, cards and magnets that feature my artwork.  So I found a store called Paper Llamas that had digital prints of baby animals along with a number of other subjects.  I checked their sales statistics and was very impressed that they had sold nearly 9500 sales since opening their store in 2011.  Compared to my 1 sale these guys are Etsy giants.  I noticed that I posted just a single high resolution image of my art while they often posted images that showed their work framed and matted hanging on the wall.  They sold their prints both individually and in groupings.  Having them framed and matted gives the buyer a chance to visualize the art nicely displayed on their own wall.  That was smart!

Yesterday, I set up a staging area and tried to get that same hung art feeling by adding a few Christmas props and a nice wooden frame.  I used the camera on my cell phone but for my effort I think I got a much better image to compliment my work and promote my listings.  My shop received 3 favorites just yesterday alone.  That is a good sign.

My titles were a disaster.  I thought they wanted the title of the artwork but I realized after studying this successful store that this is where I need to get creative and add as many searchable phrases as possible.  I just made the artwork title the first line in the description because the image is from an original piece of art that I have taken the time to give it a name I want to include that name in the listing, just not on the title line.

They also used a variation drop down menu that gave them the ability to offer different sizes and prices for their work.  Seeing this was like a light bulb going off in my head.  Why have a separate listing for a card, a magnet or a print when I could accomplish it all with one listing?  My store will forever be much tidier and easier to manage thanks to this light bulb moment. 

My goals for 2017 for my Etsy Store is 75 products in my inventory, 500 individual sales and 100 favorite rating for the store.  I am going to also give ebay a try and see if the potential for art sales is there also.  Some artists swear ebay is better than Etsy and so I need to figure this out for myself.  

As I learn from my experiences, I will be blogging about what I have found to be successful and what has worked for me.  To sell an original canvas painting for several hundred dollars is great and I surely appreciate those moments.  They just don't happen nearly enough.  I want to supplement our retirement income with art sales and perhaps even allow additional income to continue even when I am no longer able to create.  I want to never be tempted again to take an accounting or tax preparation job. 

I have come to the conclusion in my own art path that brick and mortar galleries can only do so much to get my work out there.  I have to take ownership of my own promotion and art destiny and those small sales, I believe will add up and surpass any sale of the original piece.  I am going to be building my business one greeting card, one magnet or one print at a time.

Here is the link to my Etsy Store if you are interested in checking it out.  Remember it's a work in progress and this progress has really just begun.

Here are some images I took yesterday for my Etsy Store listings:  

I Want to be a MOOver

I have been giving a great deal of consideration to what steps I need to take to MOOve or propel my artistic goals forward. 2016 is rapidly approaching it's end and am I really further along than I was on January 1.  I know I was determined to take strides to make this year the year of my art.  So besides creating art, I've been considering some of my accomplishments this year.

In April I sold almost $800 worth of art during my solo show "Down Country Roads".  One piece broke my personal sale record for a single piece of art.  So I guess I can state that this show was pretty successful and has pushed my art down a path towards a style that is uniquely my own.  I've heard the word "Whimsical" used a number of times when describing my little country scenes. Also I have heard the reaction that my art makes them smile or reminds them of their childhood.  This is such a compliment to me because it is this exact emotion that I am trying to achieve.  I find myself smiling at my own work often.  You can stop worrying at this point because while I may smile to myself, I don't talk the animals in my paintings!

2016 has seen me adding some poetry to my creative collection.  Again my humor always takes over when I'm trying to be creative and my poetry is far from a serious collection.  One of my favorite pieces I wrote this year is called, "Go Grab a Tissue Please" and corresponds with several of my paintings and sketches that demonstrate the nasty habit that cows often participate in of licking their own nose with their super long tongues.

Go Grab a Tissue PLEASE

By 

Julie Townsend

Picking or licking your nose is a bad habit I say

I promise you will regret that you did it some day

When all the other calves are playing, jumping and having fun

You will be too embarrassed to join them to rumpus and run

So when the hay fever strikes and won't slow

And the snot runs free like a steady river flow

When that fountain is turned on and you have the urge to sniff and snort

And even though God has given you a tongue that is far from short

Please! Oh please! Go grab a hanky or better yet, a wad of tissue

To handle the problems of your snot and dripping green issue 

Blowing your nose is so much better than using a tongue to lick

Be considerate of those around you for you will surely make us all sick

You can read more of my poetry on my website at Julie Townsend Studio-Poems

One of the biggest goals that I wanted to see 2016 MOOving me towards was that of licensing my artwork.  I know that I need to create a portfolio of consistent work that reflects images that are in demand and marketable for merchandise.  I established both an Etsy store and uploaded images to an my newly created account on Redbubble.com and on Zazzle.com.  A couple of tiny sales so far but as always things must start slow and build.  

Last week I received a message on Facebook from a woman that was not my friend nor a mutual friend connection.  She asked if I illustrated books and then when on to talk about a story of a little calf that wanted to be a PBR rodeo bull.  My heart jumped.  My dad was bull rider in his younger days on the professional rodeo circuit and so this was such a perfect story line for me.  Let's not mention that fact that this year I have painted or drawn cows more than any other subject.  To my disappointment, her deadline was not something I could see myself accomplishing as she shared she needed 30 images in just 30 days.  I've not illustrated books before but that timeline seems a little unrealistic to even me as a illustrating greenhorn.

BUT...I'm always the optimist and so I asked her how she heard of me.  She shared that she just did a Facebook search of western art and really liked my work.  So rather than being disappointed about not getting the job, I choose to take the whole transaction as a compliment and confirmation that my art is headed in the right direction.  It will be only a matter of time before I begin to receive offers for commission and illustration work.  I'm confident of that fact and resolved to keep on practicing.

So since this blog seems to deal primarily with my bovine creativeness, I thought I might just aMOOse you with more of my cow artwork.


These are two of my "Cow Licking" pieces that I had great fun creating.  All my works is available prints, art cards and art magnets.  In some cases the original artwork maybe available.  Just message me if you are interested.

Always Greener

Fence Post Curiosity

Morning Roughage

This is a colored pencil sketch I did just this week of a sweet Jersey cow enjoying some pasture grass.

Resting Before the Rodeo

This is another sketch I did this year of a beautiful Brahman Bull.  What impressive creatures these animals are.







I just through this mouse and pumpkin sketch in because it is almost October 1st and I think it is cute.

Harvest Mouse

The Start of Something Big....

So as part of my Year Of Art in 2016, I want to create a portfolio of sketches.  Don't worry, I will continue to paint on canvases and cowbells,  but I want to develop my skills in the illustration arena.  I've been reading a number of articles about getting your art licensed and this thought excites me. The one e-book suggests that you take 3-6 months and develop a portfolio of ideas so that you can share them with potential companies that buy art for licensing.  I will make a little confession here that a secret dream of mine for years has been to have my art published on a Leaning Tree card so art licensing has been a goal of mine long time.

The last several days I have been a bit under the weather, so yesterday I brought all my drawing supplies out of the studio and arranged them near the sofa and the warmth of the wood stove.  I spent a good portion of the day drinking hot tea, watching movies, drawing and trying to stay warm.  The result of these efforts is a little 5x7 sketch that I'm calling "Take the Time to Enjoy a Good Book".  I think this idea has potential to make a cute card.

"Take Time to Enjoy a Good Book"- 

So my first sketch for my portfolio is almost finished.  I need to decide if I should do something to the background at this point.  I don't want to distract from the book but if I put a light color for the background then the book might actually stand out more.  It a lot of light colors so I can see a beige watercolor wash perhaps.

Here are some other recent drawings I have done for my darling grandchildren for their birthdays. I'm trying to create a unique piece of art for each grandchild as part of their birthday gift from me.  I never liked buy cards from the rack and so I thought it would be much better if I tried to create them something special.  These are the three 3 year old grandchildren and I had so much fun turning them each into little cartoon characters.

JoJoda....The Force is Strong With This One!

Katherine- and her "Lovely Lime Green Tutu"

"It's a Bird, It's a Plane...no It's Super Noah"